If you follow the latest Pinterest news, you may have heard of Pinterest Buyable Pins, which is an exciting feature for online retailers with a large Pinterest following. For those that haven't, Pinterest Buyable Pins make easy for Pinners to buy the product they are viewing on Pinterest. Pinners will know a Pin is buyable when they see a blue price. Buyable Pins work so seamlessly on mobile, they’ll help retailers capture the "impulse buy".
Get Early Access to Buyable Pins with Shopify
If you are a Shopify user and have large Pinterest following, today is a great day for you. Shopify and Pinterest have partnered to let customers buy your products without leaving the Pinterest app. All products pinned from your Shopify store will automatically become Buyable Pins. You can measure and track the number of Pins, repins, and orders using the Pinterest Channel Dashboard in your Shopify Admin.
This is the first time customers can checkout right on Pinterest. After talking with some of our clients, we think Buyable Pins will increase sales for clients, particularly clients with impulse type products. Tweet at us @EastonDigital to share your thoughts and any early sales insights. Also, congrats to Shopify for continuing to be a leader in eCommerce...your customers thank you!
To read more on how to get started with Buyable Pins and Shopify check out the following articles: